William started making simple wooden things with his dad when he was five, and sold his first pieces that same year. As he learned 3D modelling, printing, electronics and laser cutting, the ideas got bigger — and so did the dream of a real shop.

William Alexander Toys began as a family business: William invents and designs; his dad helps turn those ideas into products customers can hold. Along the way, friends Milo and Seb contributed artwork that became kids’ T-shirts. Most of what you see here still comes from William and his dad — handcrafted, playful, and made in Ireland.

We make 3D-printed and laser-cut treasures (including collectible articulated dragons with wooden boxes and story cards), book nooks, fidgets and more. We’re grateful to everyone who has cheered us on as we grow.